"Who remembers Google Glass? What were all that about?" It’s almost a decade since Google announced that the Explorer Edition of Google Glass was going on sale at $1,500…
Why the Metaverse may never be universal

"Who remembers Google Glass? What were all that about?" It’s almost a decade since Google announced that the Explorer Edition of Google Glass was going on sale at $1,500…
A proposition is a very simple thing. It’s the response to the request: “Give me one good reason why I should buy your product”. Yet too often in B2B marketing…
Once upon a time, in the days when the world wide web was just a gleam in Tim Berners-Lee’s eyes and direct mail was an actual *thing*, I started out…
Since the dawn of B2B marketing, there seems to have been a raging debate about whether B2B buyers act more rationally than consumers. Classicists argue that the business procurement process…
Imagine you need to buy some double glazing. Apologies if the thought brings you out in hives, but I’m guessing that the anxiety you’re feeling right now has far…
Our car insurance renewal arrived last week from Aviva. Like many people’s, it was slightly higher than last year’s quote - despite the fact that we’d made no changes to…
I missed a message from a client a few days back.Thankfully it wasn’t urgent, but it led me to question whether we are benefiting or being besieged by the multiplicity…
It’s been said that if consumer marketing is a game of draughts, then by comparison B2B marketing is 3D chess. That’s because B2B marketers have to overcome a myriad of…
Insurance is dull, no matter how marketers try to dress it up. Renewing your annual insurance policy is a grind akin to queuing at the bank, or filling the car…
Imagine a client that wants to launch a new product that helps cats sit on mats. The Marcomms Manager at the client briefs their agency. After two weeks of locking…