A few thoughts on B2B marketing

Sometimes less is more

I missed a message from a client a few days back. Thankfully it wasn’t urgent, but it led me to question whether we are benefiting or being besieged by the multiplicity of ways we can be reached nowadays. The client had sent me a note via WhatsApp, but the fact that I hadn’t seen it […]

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B2B marketing is a fiendishly complex puzzle: here’s how to solve it

It’s been said that if consumer marketing is a game of draughts, then by comparison B2B marketing is 3D chess. That’s because B2B marketers have to overcome a myriad of complex challenges that consumer marketers rarely face: The decision-making process is infinitely more complex for a business compared to a consumer  B2B marketers have a number […]

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