Another day, another mailing from John Lewis Finance politely asking why I haven’t got around to applying for their new Partnership credit card. But this isn’t a regular credit…
Maybe “loyalty marketing” is a misnomer. Maybe we should all be inertia marketers.
![](https://hayhurstconsultancy.co.uk/wp-content/uploads/2022/12/inertia-sunder-muthukumaran-d7SxBxEAOfU-unsplash-scaled.jpg)