Business marketing is infinitely more complex than consumer marketing

For the B2B marketer with a finite budget, devising a marketing strategy that manages to both identify customer need and align business resources to satisfy that need can prove a significant challenge.

This is where I can help.

During the last 25 years, I’ve amassed over a decade’s agency-side B2B marcoms experience – running award-winning integrated campaigns in press, radio, outdoor, digital, point of sale, telemarketing and direct mail. 

I’ve acquired over two decades’ key B2B account management experience running multi-million £ accounts at marketing agencies, white-label insurers and a global business travel services provider.

I’ve spent the last 3 years working in B2B research, investigating trends in the application of technology in business / professional services, including: cloud computing, digital transformation, fintech, artificial intelligence, machine learning and application software monitoring.

You can now take advantage of my research, marcoms and key account management experience to help you piece together all the elements of your own robust B2B marketing strategy.

Three ways I can help your businesses:

B2B Market Research Programmes

 

Uncover fresh insights that help you establish a clear market position through:

  • Market research-led proposition development
  • Market research project management
  • Insight discovery
  • White paper creation

B2B Marketing Communications Planning

Plan and implement highly successful insight-driven marketing campaigns by:

  • Acting as a sounding board for your current marketing plans
  • Using proven B2B planning frameworks to help you develop effective marketing strategies for the future

B2B Key Account Management

Provide guidance and run team workshops on core aspects of devising and implementing a key account framework. Workshops include:

  • “How to write a powerful account plan”
  • “Effective proposition development”
  • “How to brief & get the best from your creative agency”

 

Please get in touch to discuss how I could help you with your own challenges. Contact details below.

 

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