I’m Simon Hayhurst
I do three things.
Thanks to my B2B marcoms / key account management / research background:
- I’ve helped plan and implement highly successful insight-driven B2B marketing campaigns.
- I’ve led the growth of multi-million pound B2B and B2B2C key accounts in a variety of sectors.
- And when I’m not doing that, I write engaging B2B marketing content.
How have I been able to do this?
In a thirty year career…
I’ve amassed over two decades’ key account management experience running multi-million £ accounts at marketing agencies, white-label insurers, a B2B research agency and a global business travel services provider.
I’ve gained over two decades’ financial services marketing experience, working with some of the world’s biggest FS brands: Lloyds Bank, Halifax, AEGON, Barclays, Barclaycard, NatWest, RBS, VISA, Diners Club Worldwide, Capital One, MBNA, UBS, Danske Bank, Nordea and dozens more.
I’ve achieved over a decade’s agency-side marcoms experience – running award-winning integrated campaigns in press, radio, outdoor, digital, point of sale, telemarketing and direct mail. Even some TV.
I’ve well over a decade’s B2B marketing experience, developing comms campaigns for the likes of Lloyds Business Banking & Eastern Electricity.
I’ve spent the last 3 years working in B2B research, investigating trends in the application of technology in business / professional services: cloud computing, digital transformation, artificial intelligence, machine learning, application software monitoring, for the likes of DLA Piper, LexisNexis, AppDynamics, Amdocs, Wipro, Automation Anywhere, Computershare and many more.
I’m currently available for hire.
- City: London
- Time zone: GMT/BST
- Email address: [email protected]
- Availability: Open to new projects