In a recent piece in Marketing Week, the The B2B Institute's Peter Weinberg and Jon Lombardo opined on how AI is going to positively impact B2B market research. As the authors testify, it’s certainly true that there’s plenty…
Picture the scene: a CMO faced with a rapidly changing market needs to get to the heart of why too many target prospects are buying from their competitors, and needs…
Thought experiment. A recession looms, and the business you work for decides to tighten its belt. All discretionary or uncommitted marketing spend is put on hold until the business…
Elon Musk’s Twitter takeover seems to be following the classic phases of the “Move Fast and Break Things” mantra. That’s fine for Musk: right now he’s the richest being…
Many years ago I worked alongside the sales team of a B2B2C financial services company. The Sales Director was getting frustrated at the lack of sales being closed, and became…
Imagine for a moment there are two luxury car brands. Let’s call them…oooh, I dunno…Mercedes and BMW. Let's imagine both are facing a downturn in sales as inflationary pressures bite…
A couple of weeks back on LinkedIn, I posted a link to an article that hailed the advent of the Metaverse as new tech that would completely revolutionise businesses everywhere.…
There’s an awful lot of brand BS spoken by “practitioners” who deliberately muddy the waters with endless funnels, spidergrams, flowcharts and the like. It’s almost as if they thrive…
At one point in his life, Sam Walton – the founder of Walmart – was the richest man in America. Once a week, every single week, even at the height…