Picture the scene: a CMO faced with a rapidly changing market needs to get to the heart of why too many target prospects are buying from their competitors, and needs…
The 3 key mistakes CMOs make when commissioning research – and how to avoid them
Tag: strategy
Why savvy marketers aren’t abandoning brand investment just yet
Imagine for a moment there are two luxury car brands. Let’s call them…oooh, I dunno…Mercedes and BMW. Let's imagine both are facing a downturn in sales as inflationary pressures bite…
Why marketers need to wrestle back control of the “other” Ps
When most people start out in a marketing career, the very first thing they learn is that the success of any marketing activity rests on the 4 P’s – the…