Why promotion is dead, and marketing is the Next Big Thing

A couple of weeks back on LinkedIn, I posted a link to an article that hailed the advent of the Metaverse as new tech that would completely revolutionise businesses everywhere. The article was sponsored by a management consultancy urging CEOs to get on board with this brand new disruptive tech before their own company gets …

Why the Metaverse may never be universal

“Who remembers Google Glass? What were all that about?”   It’s almost a decade since Google announced that the Explorer Edition of Google Glass was going on sale at $1,500 a pop, offered initially to Google I/O developers in the US.   For digital natives too young to remember that far back, Google Glass was …