When I first started working in advertising back in the early 1990s, I worked on the Lloyds Bank account at a division of famed ad agency Lowe Howard-Spink. The…
Sometimes the old advertising ideas are the best
Tag: brand
Why savvy marketers aren’t abandoning brand investment just yet
Imagine for a moment there are two luxury car brands. Let’s call them…oooh, I dunno…Mercedes and BMW. Let's imagine both are facing a downturn in sales as inflationary pressures bite…
Vorsprung Durch Branding
Once upon a time, in the days when the world wide web was just a gleam in Tim Berners-Lee’s eyes and direct mail was an actual *thing*, I started out…
When the secret of successful brand research really is simplicity
There’s an awful lot of brand BS spoken by “practitioners” who deliberately muddy the waters with endless funnels, spidergrams, flowcharts and the like. It’s almost as if they thrive…
Why most brand promises are purest waffle
Our car insurance renewal arrived last week from Aviva. Like many people’s, it was slightly higher than last year’s quote - despite the fact that we’d made no changes to…