What do you do if your sales targets are up, but your market is in decline?

If you’re in corporate sales, right now it may feel like you’re being asked to constantly push a stone uphill, but it needn’t be so.   The good news is that the thing about recessions is that they hit your competitors as hard as they hit you.   If your firm is struggling to hit …

Maybe “loyalty marketing” is a misnomer. Maybe we should all be inertia marketers.

Another day, another mailing from John Lewis Finance politely asking why I haven’t got around to applying for their new Partnership credit card.   But this isn’t a regular credit card recruitment mailing of the kind that MBNA and Capital One used to carpet-bomb the nation with at the end of the last century.   …