Tag archives: advertising

Sometimes the old advertising ideas are the best

When I first started working in advertising back in the early 1990s, I worked on the Lloyds Bank account at a division of famed ad agency Lowe Howard-Spink.   The part of the account I worked on wasn’t let anywhere near the TV stuff – we had to do the point of sale and direct …

Continue reading “Sometimes the old advertising ideas are the best”

How hard can it be to stand out from the crowd when everyone is identically dressed?

I was recently tasked with reviewing the thought leadership output of several hundred law firms in the US and UK for a major client desk research project. Something that struck me upon clicking through the home pages of site after site after site was how distinctive the first impressions created by most of them seemed …

Continue reading “How hard can it be to stand out from the crowd when everyone is identically dressed?”