Monthly archives: January 2023

Sometimes the old advertising ideas are the best

When I first started working in advertising back in the early 1990s, I worked on the Lloyds Bank account at a division of famed ad agency Lowe Howard-Spink.   The part of the account I worked on wasn’t let anywhere near the TV stuff – we had to do the point of sale and direct …

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Do your staff value your company values?

Many, many years ago I did some contract work for Churchill Insurance.   Upon entering their Bromley Head Office for the first time, I was presented with a massive sign that proudly set out Churchill’s company values.   Although we’re going back well over a decade, from memory, the first value was ‘Courage’.   The …

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