Category: Account Management

The easiest sales to close are the ones where the competition have left them wide open

By Simon Hayhurst 5 October 2022 0

Many years ago I worked alongside the sales team of a B2B2C financial services company. The Sales Director was getting frustrated at the lack of sales being closed, and became…

Account Management B2B Marketing

Beating the Billable Hours Behemoth

By Simon Hayhurst 10 June 2021 0

My heart goes out to those professional services marketing mangers who are constantly having to cajole partners in their firm to contribute something to the company blog. “I’m tasked…

Account Management

Why account managers shouldn’t just do as they’re told

By Simon Hayhurst 21 January 2021 0

Many years back – goodness me, it was almost in the last century – I was a Senior Account Director at a long-gone London integrated advertising agency. For my sins,…