B2B Marketing
Thought experiment. A recession looms, and the business you work for decides to tighten its belt. All discretionary or uncommitted marketing spend is put on hold until the business feels it has seen off the worst. All of your competitors, bar one, facing the same recession, do the same thing. The odd …
Continue reading “How to out-think the competition in a recession”
Elon Musk’s Twitter takeover seems to be following the classic phases of the “Move Fast and Break Things” mantra. That’s fine for Musk: right now he’s the richest being on the planet. If he breaks things and fails fast with Twitter – no matter how expensively or publicly – he knows he’ll still live …
Continue reading “How to fail quietly – and succeed in the process”
