Thought experiment. A recession looms, and the business you work for decides to tighten its belt. All discretionary or uncommitted marketing spend is put on hold until the business…
How to out-think the competition in a recession
Month: November 2022
How to fail quietly – and succeed in the process
Elon Musk’s Twitter takeover seems to be following the classic phases of the “Move Fast and Break Things” mantra. That’s fine for Musk: right now he’s the richest being…