My heart goes out to those professional services marketing mangers who are constantly having to cajole partners in their firm to contribute something to the company blog. “I’m tasked…
Month: June 2021
Who does the boss turn to for advice when they run out of bosses?
Most of us, at most points in our careers, have a boss to turn to for advice. Whether we’re faced with a tricky client, or a challenging colleague, or…
Why gated B2B white papers can lead to fewer sales, not more
Imagine you need to buy some double glazing. Apologies if the thought brings you out in hives, but I’m guessing that the anxiety you’re feeling right now has far…
When the secret of successful brand research really is simplicity
There’s an awful lot of brand BS spoken by “practitioners” who deliberately muddy the waters with endless funnels, spidergrams, flowcharts and the like. It’s almost as if they thrive…